The Limited is an iconic fashion retailer that offers high-quality, private-label
apparel designed to help the modern woman succeed. The Limited is well-known as the
store concept that began mall-based specialty retailing as we know it. Founded in
1963 in Columbus, Ohio, The Limited has served generations of women with an array
of trend-right American styles. The Limited provides the modern young woman fashion
that reflects her up-to-the-minute sense of style.