EAST's journey began as a small independent boutique on the Fulham Road, London in
1984. The original vision was to create and promote beautiful, Eastern inspired,
clothes and accessories that would be desired by women who celebrate individuality.
Early collections were created in Jaipur, India.Today East has grown to over 100
stores and concessions. East’s eclectic collections of clothing, jewelry and accessories
are designed to compliment each other so it is easy to style and create your own