Austin Leonard Reed, the son of a men's clothing retailer from Reading always dreamed
of opening his own London store. So on the 7th July 1900 when he opened his first
shop on Fenchurch Street, it was the culmination of years of experience and hard
work. Austin Reed caters for the professional woman with an abundance of sophisticated
women's suits, jackets and work dresses. Austin Reed collections incorporate elegant
style and figure-flattering cuts. .